Have you ever wondered why buyers use promotional products? We are happy to share some interesting stats with you based on research done by the Promotional Products Association International (PPAI) and the Advertising Specialties Institute (ASI), two of our industry organizations that we are proud members of.
To read the full report, we invite you to visit ASI’s site here. There are great insights into what drives buying decisions in our industry and the rationale behind them. Why buyers use promotional products can be for a variety of reasons, but all are based on appealing to their target audience. Please feel free to reach out to us at MOBO for assistance in choosing the perfect promotional item for your campaign.
- Team MOBO