Why Branded Apparel Is Important For Your Business
A new week means it’s time for a new blog! We are going to continue dissecting the 2020 Ad Impressions done by the Advertising Specialty Institute’s (ASI). In this week’s blog, we are going to cover why branded apparel is important for your business. This blog talks about the advantages of having your brand on clothing such as t-shirts, outerwear, headwear, and polo shirts. Investing in branded merchandise can help you stand out against your competitors. They create brand loyalty, are cost-effective, easy to give out and generate leads through exposure.
When it comes to branded clothing, you can never go wrong with t-shirts. T-shirts are the most popular choice when it comes to branded apparel as 80% of consumers own a promotional T-shirt. Compared to other forms of advertising such as T.V. commercials or radio advertisements, T-shirts are fairly low-cost and economical in terms of promoting your business. A logoed t-shirt that costs $7 will have a CPI (Cost Per Impressions) of only 2/10 of a cent. Branded t-shirts also generate 3,400 impressions over their lifetime and kept for 14 months on average.
Next up on the list is promotional headwear. 69% of consumers own promotional headwear. Promotional headwear such as toques or hats provides a lot of bang for their buck as they fit virtually any demographic. Headwear is a very efficient tool when it comes to advertising because it can be worn all year long. Let’s take a look at an example. If we were in a place where winter resides most of the year, such as Canada, then you can never go wrong with branded toques to keep your clients warm! Although T-shirts are proven to be the most popular choice in branded clothing, headwear generates the same number of impressions at 3,400 throughout their lifetime. This may be because when winter hits in some places, shirts are usually hidden by another warm layer such as a hoodie or a winter jacket.
Speaking of jackets, outerwear is also one of the best investments during the winter season. This is a great way to show your most important clients that you care about them by giving them your branded jacket. Not only that, but your customized jackets can also be given to your employees. As Christmas parties may be canceled this year due to the pandemic, jackets come in at a perfect time for giveaways to keep your employees happy. For more information about a Virtual Holiday Party, check out our blog here.
67% of consumers own promotional outerwear and generate 6,100 impressions over their lifetime. Branded outerwear is kept for 16 months on average. A promotional jacket that cost $20 will have a CPI of only 3/10 of a cent.
65% of consumers own promotional polo shirts. Whether you are a small business or a large corporation, polo shirts are one of the smartest investments in terms of branded clothing. They are mostly used internally for employees to wear and generate 2,300 impressions in their lifetime. Branded polo shirts reflect professionalism and create a personality for your business. They can also be used as team gear and create a sense of belonging in your organization. Aside from your employees, your clients may appreciate you giving them your branded polo shirt. Everybody loves receiving free stuff! It generates a memorable impression of your organization and can increase brand image when your clients are rocking your brand.
When it comes to branded apparel, the selection is endless. From different materials, prices, and various colours finding the right piece can be overwhelming. Come visit our showroom or give us a call and we’ll gladly provide you with the best options that fit your budget! – Team MOBO