What does “Going Green” mean?
Going green and being socially responsible refers to adopting a sustainable lifestyle. You might be familiar with the term 3Rs when talking about waste – Reduce, Reuse, and Recycle. Reducing means cutting back on the trash we produce. Reusing is looking for brand new ways to use trash. Recycling is using garbage to make new products that can be sold again. In this week’s blog, we are going to cover Canadian consumers’ thoughts on going green. We are also going to talk about how consumers feel about socially responsible companies. Do consumers really care about companies that advocate for the “going green” lifestyle?
How much do consumers care about eco-friendly products?
The Advertising Specialist Institute (ASI) has released a study that provides information about Canadian consumers’ thoughts on going green. 49% of Canadian consumers have a more favourable opinion of the advertiser if the product they receive is eco friendly. It’s proven that millennials are willing to pay more for products that are eco-friendly or socially responsible.
On the other hand, 39% of Canadians have a more favourable opinion of the advertiser if the product is socially responsible. Women tend to be more supportive of a company if the products they receive are socially responsible. In terms of age groups, the older demographic are also more supportive of a company, and the millennials come last when it comes to supporting an advertiser who makes products that are socially responsible.
Going green is becoming more and more popular over the years. More consumers are leaning towards environmentally friendly products. Despite all the projections, there are questions about being eco-friendly. Is the “going green” lifestyle just a trend? How do eco-friendly products affect competition? How can businesses be innovative with this new trend?
Eco-friendly and socially responsible products impact
Did you know that Canada is banning single-use plastics by 2021? These items include cutlery, stir sticks, and checkout bags from grocery stores. The 2020 Global Ads Impression provided some interesting facts about Canadian consumers’ regarding reusable bags. 66% of Canadian consumers are in favour of banning single-plastic items.
Let’s take a look at promotional bags. A promotional bag is an effective advertising tool that can be used. 53% of Canadian consumers still prefer using single-use checkout bags, and 47% of consumers prefer reusable bags. So, should you start investing in promotional bags? The simple answer to this is yes! 73% of consumers own a promotional bag in 2020. This number is also projected to grow in 2021 because checkout plastic bags may not exist. A simple promotional bag provides 3,300 impressions over their lifetime and a bag that costs $5 will also have a CPI (Cost per Impression) of under 2/10 of a cent.
Investing in an eco-friendly and socially responsible product can increase your brand image in a positive way. It creates loyalty, support, and trust with consumers. Not only that, but you can make a difference in the environment by adopting the “going green” procedures. It also attracts clients into buying from you as you’re supporting local businesses or charities, and giving back to communities.
Here at MOBO, we are committed to operate in an environmentally friendly way whenever possible and give back to our community. So why not do the same and make a difference? Call us we’ll help you source and find eco-friendly products that fit your budget! – Team MOBO